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Which marketing books are essential reads? Wise lessons for your business.

by | Apr 5, 2018 | Advice & Tips

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It’s humbling and exciting to see Lonny Kocina’s book, “The CEO’s Guide to Marketing” continue its steady rise in status and popularity. This step-by-step guide can lead to more leads, higher sales and a stronger brand using his SAM 6® process. Fupping.com, a reader-driven website, is the latest to rank “The CEO’s Guide to Marketing” as a top marketing book. Keep reading to discover how our best-practice marketing strategies for this book can be used to support your own product’s climb to success.

Fupping contributor Nathaniel Fried writes, “We asked marketing experts around the world to suggest the best and most cutting-edge marketing books. Here are their suggestions.” Readers can vote for their favorites on this elite list. It’s an honor that “The CEO’s Guide to Marketing” has consistently ranked in the number one and number two position, ahead of marketing books authored by such well-known experts as Seth Godin, Dale Carnegie and Steve Jobs.

“The CEO’s Guide to Marketing” is also an Amazon best seller, and winner of the Axiom Business Books Silver Award in the marketing category. It is based on 30 years of hands-on experience.

Wise lessons for your own product marketing strategy

Few products spontaneously rise in popularity on their own. Taking a fully integrated approach to your product marketing will produce the greatest rewards. We’ve employed many best-practice marketing strategies to support “The CEO’s Guide to Marketing” since its launch in October 2017. Among them:

  •         We prepared code sheets and press releases about the book. Our publicists are using these as tools to launch conversations with individual reporters and producers.  
  •         We created a dedicated website landing page, where we can direct the media as well as those interested in reading more about the book and our SAM 6 process.
  •         We’ve been open to using a variety of promotional channels. From podcasts and radio interviews to digital mentions, each story builds momentum and awareness. As the volume of earned media coverage increases, it becomes easier to interest more reporters in the story.
  •         We’re taking advantage of our bragging rights. We get to share each media story on our blogs, in social media and in marketing letters such as this one. Amplifying the stories extends their audience reach and the frequency with which people are receiving the messaging.  

We can’t guarantee we’ll take your product from launch to best-seller in less than six months, but we can help you grow awareness and interest. Call us at 952-697-5269 or complete our contact form. We’d be happy to discuss how our strategies might elevate your marketing success.


 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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