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4 reasons to include media coverage in your marketing strategy

by | Mar 13, 2018 | Advice & Tips

Marketing Strategy - Media Coverage

Media coverage has unique advantages as a promotional strategy. After more than 30 years, Media Relations is a recognized expert in arranging product publicity. We’ve seen first-hand how news stories can build awareness and sales momentum. And I know four additional, really good reasons why you should make media coverage one of your marketing priorities.

  1. Media stories put a face on your company. When your spokesperson is featured in the news, you have the opportunity to build trust and credibility with your audience.  
  2. You can make an emotional connection with your audience. We all prefer to do business with people we like. When consumers see a likable, knowledgeable person saying nice things about your product in a news story, they’re more apt to have a positive opinion about your company.
  3. News stories cause audiences to pay attention. Media Relations’ publicists are experts at getting the media to pay attention to your story. In turn, reporters and producers are experts at positioning stories so that their audiences will pay attention to your message.
  4. You can deliver your message to tens or even hundreds of thousands of people. How much would you pay to tell your story to a stadium filled with 30,000 people? Media coverage is a bargain by comparison. We arrange news stories that run locally, regionally and nationally.

Media coverage may also be more attainable than you think. Our agency pioneered Pay Per Interview Publicity®. We charge per story we arrange, not by the hour. Our publicists make call after call to arrange coverage. We work with our media contacts to craft stories that suit both the media and our clients. We can help you promote your company with creative, appealing publicity.

Find out how many media stories we could arrange for you. Call me at 952-697-5269 or complete our form. We understand what kinds of stories the media prefers. Tell me about your company. I’ll tell you how interested I think the media would be in running stories about it. I love talking to new people, and I’d be happy to chat with you.

Many companies aren’t using publicity to the fullest extent possible. Let’s talk about how you could use PR in your marketing strategy.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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