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How receptive would the media be to your product?

by | Feb 1, 2011 | MarketSmart Newsletters

 

“I have been blown away by the results of the public relations campaign orchestrated by Media Relations, Inc. My booth sales were crazy after a single TV interview, and we were avalanched with orders after a print and online feature in the local newspaper. We received more orders in one day after the story ran than we would during a typical month. While not every media story has had a measurable impact on my sales, there has been a positive cumulative effect. This campaign has given my business a nice boost.”

Mike Lindell

My Pillow


Each day there are reporters and producers who would tell their audiences about your product if they knew you wanted them to. It’s our publicists’ jobs to match your product up with them. We charge per story, not by the hour, so with us you always get media coverage for your money.

Try taking a guess at how many publicity opportunities you think there are for your product in the coming year? We can give you a pretty good idea. Call today and for no charge we will estimate how many media opportunities and what types of placements we think are available for you in 2011. We have arranged tens of thousands of product publicity stories over the last 20 years, so we will have a good idea of how “bookable” your product is. Since we are paid per story that we arrange, there’s no reason for us to puff up the numbers.

Call Mary Cracraft at 952-697-5269, mention this letter and ask for a free evaluation of your product by Heather Champine, our Vice President of Media Production. No one knows more about product publicity than Heather: She has managed our publicists for over fifteen years and can give you her honest opinion of how receptive the media will be to your product. She can also give you an idea how much it would cost if you were to have us arrange this media coverage for you. Whose business couldn’t use a “nice boost”?

Sincerely,
Lonny Kocina

Media Relations Agency

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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