One of the best parts of my job is working with entrepreneurs. I consider it a privilege to be among the first to learn about their innovative products and services. And I relish the challenge of earning them sales-boosting and trend-starting media coverage. I take this responsibility seriously because I know these movers and shakers are depending on me to help turn their ideas into the next big thing.
One of my entrepreneurial clients is Rehab Gaming. They’ve created games that help couples and families build stronger relationships by encouraging us to put down our devices and actually talk to each other. They’re rehabbing the art of face-to-face conversation. Here is the the first of several TV appearances that I arranged for them: Rehab Gaming on ABC’s Good Morning Tampa Bay.
Media coverage is an ideal way to tell their story because it provides time to explain and even demonstrate their games. This is called “Reach and Teach” marketing. It’s the ideal way to promote a product in the introductory or growth phase of its product lifecycle.
Watch this short video from marketing superstar Heather Champine to learn more about promoting new products.
Media coverage such as this also helps build a personal connection between the entrepreneurs and future customers. In this example, our clients did a fine job of relating to the audience by sharing some of the same issues faced by other couples and families with young kids. This builds trust and that can have a significant impact on sales. (No one wants to buy from that smarmy used-car salesman, right?)
One of the perks of working with Media Relations Agency is that we help you make the most out of each appearance. We don’t just arrange your media coverage and wish you luck. Our team helps fine-tune your message and can coach you before your interviews. We want you to feel confident and knowledgeable about what you can expect before and after your appearance.
Read this case study about another good idea we’re having fun launching.
Let me help turn your big idea into something more. It’s super easy to get started. Request your free consultation and publicity estimate. We’ll tell you how much media we think we can arrange for you and how much it will cost. Our pricing is clear and to the point. And unlike other agencies, with our Pay Per Interview pricing model, you pay only for coverage you receive. Really.
Get started now. There’s nothing to lose and a whole lot to gain.
