Stumped for newsletter or blog content? List your top five picks!
No matter what your industry, this is always a timely subject that will grab readers' interest. Are you a florist? What are the top five most popular flowers for weddings and events this season? Do you own a plumbing business? What are the top five most popular faucet designs? Do you do marketing for a clothing store? What are the top five back-to-school items by age group?
Don't just create a list, although lists are very popular. Also think about comparing and contrasting your picks. Which is more classic? More durable? More trendy? People want to know what's new and different — and what others are buying.
This is a subject you can revisit seasonally or more often depending on how many top five categories you can discuss.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
