The marketing environment is constantly changing. Is your marketing plan keeping up with those changes? Here are some elements that should be evaluated for 2025. Plus, we’re revealing how you can get our popular 10% bonus offer for an even more impactful campaign.
Always build on a solid foundation
Some agencies specialize in helping clients take advantage of the latest marketing trends. Here’s what we’ve learned after 37+ years leading the product marketing industry: Without a solid marketing foundation, it’s nearly impossible to sustain any advantages you get from following a trend.
What does that mean? When you have a solid marketing foundation, it’s easier to pivot and stay on target even as the marketing environment changes. We follow the Strategically Aimed Marketing Process (SAM 6®) outlined in our best-seller “The CEO’s Guide to Marketing”. Each step is based on working with hundreds of clients over more than three decades. Ask us for a complimentary copy of our book, if you don’t already have one.
To prepare your 2025 marketing plan, you should know:
- Basic marketing concepts and principles. For example, if you are fuzzy about how to apply the promotional mix, marketing mix and positioning to your plan, it may show in your results.
- How to succinctly communicate your product’s primary value points and how it is different from your competition. Practice your elevator pitch. Know how to adapt it to your target audience. Our code sheets are an ideal tool for this step.
- How to use the right mix of promotional channels to reach the right audience with the right messaging. Maximizing the value of a social media platform is similar to learning how to read the room. Each platform comes with a certain set of expectations.
- How to maximize your marketing budget by closely aligning it with your marketing calendar. For example, which products and marketing angles should get the most frequent attention?
- How to ensure your creative team stays on point with each deliverable. Without guardrails, it can be easy for creative folks to stray into the weeds, hiding the primary message from your target audience.
- How to efficiently use your marketing budget by bringing in experienced talent. Hiring a full-service agency is a good way to ensure you have access to the right skilled professionals, as they are needed. Plus, experienced talent saves time and money.
Customizing your 2025 marketing plan
- Set measurable goals that align with your company’s vision and mission
- Approach every promotion from your target audience’s perspective (what’s in it for me?)
- Tailor your marketing mix to reach your target audience. Pay very close attention to reach and frequency.
- Have a plan to keep your website current and post fresh content. Make sure your site is functioning as well as, or preferably better than, your competitions’ sites.
- Embrace email marketing. It remains one of the most cost-effective and efficient ways to reach people who have already shown interest in your product or service.
Act now to get our 2025 limited time bonus offer
We are getting such a great response to this offer! Between now and December 31, 2024, receive 10% in bonus dollars applied to any new contract* you sign with Media Relations Agency. The bigger your budget, the more bonus dollars you’ll receive to use in your marketing campaign.
To get your bonus dollars, we’ll need your signed contract and first payment by December 31, 2024.
*To qualify for our 10% bonus dollars offer, a minimum contract of $10,000 is required in addition to the first payment on that new contract received before 12/31/24.
Call us at 952-697-5269 or use this form to beef up your 2025 marketing plan.
