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Marketing vs. landscaping

by | Mar 21, 2024 | Company News

Clean looking landscaping with wheelbarrow full of dirt and shovel standing next to it.

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties.

Marketing is a lot like landscaping

After a long winter, maybe your yard needs a new sprinkler system, some plants replaced and you’d like to add a few attractive hardscapes. Landscaping isn’t a once-and-done process. Next comes weekly maintenance to keep everything looking nice. Your landscaping will need mowing, weeding, pruning and maybe occasional sprinkler repair. 

Marketing is much the same. It takes a plan and maintenance. When people hire us, they usually have something they need fixed or improved. Their website may need upkeep. Broken links need fixing. Their site may look outdated. Maybe it’s been a long while since anyone arranged to get a nice media story written about them. Plus, there are all the things that pop up and need attention when clients least expect them.

For our long-term client Pahl’s Market, a thriving garden center, spring starts a busy sales season. Over the last 11 years, we’ve collaborated with Pahl’s to grow its Community Supported Agriculture Program (CSA) to become one of the largest in Minnesota. Check out their website, Pahls.com, to see what kind of website we’re capable of maintaining!

Follow Pahl’s Market’s lead and maintain your marketing just like you maintain your landscaping! Call us at 952-697-5269 or use this form to start sprucing up your digital properties. We have 35+ years of experience helping our clients look great!  

P.S. We also have five Pahl’s Markets gift cards to give away, one each and first come/first served, to local Twin Cities-area businesses after your initial complimentary consultation with us.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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