With so many marketing variables happening simultaneously — ranging from SEO work and blogs to ads, newsletters and media appearances — how can you be certain what’s working and what’s not? Anyone doing digital marketing should use a marketing dashboard. This at-a-glance tool gives you one place to monitor your marketing program.
Take control. Jump into the driver’s seat.
Your car’s dashboard visually reports on multiple variables that can influence your car’s performance. You make decisions based on what you see. Do you need fuel? Should you adjust your speed? Are there warning lights on?
A marketing dashboard does much the same thing. It pulls multiple data sources into one place. This enables you to spot problems more quickly, and identify where you need to focus your attention. You can make smarter decisions. You save time, and your marketing program becomes more effective.
This is yet another way that Media Relations Agency is applying our 35-plus years of experience to help our clients market their products successfully.
Increase your sales. Grow your business.
You want to see progress from your marketing efforts. That comes from understanding which strategies work best for your business and product(s). Where is your website traffic coming from? Where is your revenue coming from? Are you getting leads organically? From emails? Referrals? From a specific campaign you’re running?
When you use a marketing dashboard, you’ll easily see which strategies are having an impact. Once you start making smarter decisions, the results will follow. Our clients typically see sales rise once they start using a dashboard.
Our dashboards are fully customizable. We can bring all your metrics together, even if you have multiple sites. Some of the variables and trends you may consider tracking include:
- Website visits
- Search traffic
- Direct visits (from typing in your domain name)
- Page traffic (which pages get the most visits?)
- Leads
- Backlinks
- Total impressions from advertising, organic searches, publicity, social media
- Email open rate and revenue generated from them
- Paid clicks
- Adwords performance, including cost per lead and return on ad spend
- Campaign conversion rates
- Social media followers
- Social media impressions
- Social media engagement rates
- Top-performing social media posts
- Top-performing blogs
- Number of clicks on the ‘buy now’ button
- Average order size
- What customers are ordering
- Average number of orders per day
- Ecommerce revenue
- New site users
- Local business listing reviews on Google
- Current Google rating and any new Google comments
- Minutes spent on your YouTube channel
Let’s get started building your dashboard
Marketing dashboards are included in all Media Relations Agency’s website builds. Otherwise, they start at just $75/month with 10 data sources, then $7.50/month for each additional data source. There may also be a one-time set-up fee for new clients.
Call us at 952-697-5269 or use this form to get a proposal for your dashboard.
