How to bring a new health and nutrition product to market
We can make your life easier because we know what we’re doing, and we do it well.
With more than 35 years of product marketing experience, Media Relations Agency has the skills, strategies and established services to help you bring a new health and wellness product to market.
Then we can support its rise to fame. For ingredients and raw materials, we may focus on trade and digital marketing. For consumer products, we can show you how to maximize the value of digital marketing plus e-commerce including Amazon. Keep reading for details!
Spend your product marketing budget wisely. Here are just a few examples of how we routinely help businesses such as yours introduce and market new health and nutrition products.
Ways we help health & nutrition customers
Preparing to launch:
Branding and positioning strategy
Knowing how you want to position your product in the minds of your audience should guide all of your marketing decisions. Will you compete based on price? Science? What can you say that your competition cannot?
Logo and label design
Once you know what you want to communicate, our graphic artists and content writers can bring it to life.
Images and infographics
We can help you develop the pieces to visually communicate why your product deserves attention.
Competitive analysis
Our analysis reveals essential insights. such as the most effective keywords to drive traffic into your sales funnel. Don’t skip this step!
You’ll need a place to sell your product:
Website landing page
This is vital for making your product discoverable, even if you don’t plan to sell on your site. A landing page will educate visitors about your product and make it easy for them to purchase.
Is your plan to drive traffic organically or through paid means?
Organic: The best tool sets include WooCommerce through WordPress and Shopify. Both have advantages and disadvantages. We can help you decide which will work best for you, and get you set up.
Paid: These options include targeted social media advertising, boosting social content, influencer marketing and Google Shopping.
Amazon
For consumer products, we can create your product page and business store on Amazon. You’ll also need A+ content. We’ve got you covered with that as well. We can also help with product optimization, and connect you with fulfillment centers and warehouses.
Competitive analysis
Our analysis reveals essential insights. such as the most effective keywords to drive traffic into your sales funnel. Don’t skip this step!
PLUS: We’ll establish a Dashboard to help drive your entire campaign, and show you at a glance precisely how each element is working.
What more can we do to help you make your new health and wellness product successful?
Strategy and consulting • Website speed optimization • Conversion rate optimization • Lead generation • Google analytics management • Follower campaigns • Listening and engagement • Brochures • Explainer videos • Content marketing • Paid storytelling • Website design • Website support and maintenance • PPC advertising and management • Ecommerce marketing • Social media design and management