Entrepreneurs all need to promote their products effectively and affordably. And that can be a challenging combination. But there are promotional channels that are both practical and convincing. Vice President of Media Production Heather Champine will explain them at the 6th annual Minnesota Entrepreneur Kick-off. Among her suggestions will be valuable advice on how to get press coverage.
Heather’s presentation,“Has your PR strategy gone into hibernation?” will be part of the breakout session: Curating Your Brand and Telling Your Story and Effectively Reaching Your Audience. She’ll share insights about promotional tactics that are working for companies around the nation. She explains, “We’ll zero in on precisely what you need to know to get noticed in the media.”
Her presentation will cover topics including:
- What is earned media and how to capture it
- The entrepreneurial Pay Per Interview Publicity® approach
- The best times to use publicity, advertising and other key promotional channels
- Why marketers should view reporters and producers as an inexpensive extension of their national sales force
- The importance of customizing an approach
- How to routinely extend the reach of each media placement
Heather leads our publicist team in securing radio, TV, print and online news coverage. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She can take a complex scenario and determine how best to utilize publicity to reach client goals. When she gives advice, she’s both frank and positive.
Hosted by the Minnesota Entrepreneur Network, the Minnesota Entrepreneur Kick-off offers speakers, breakout sessions and networking opportunities. It takes place on Tuesday, February 23 in Fort Snelling, Minnesota. Register online to attend this event and see Heather’s presentation. Say “hello” to her at the conference. Ask her what questions you may have. She’ll enjoy meeting you.
