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Your PR and marketing can include stories like this

by | Feb 5, 2016 | Placement Examples

PR and marketing

People often go to a business for more than a product or service. They seek expertise and advice. Media coverage shows consumers you provide this. A television news segment I arranged for our client, JMC Retail, showcased our client’s knowledge and made 51,700 impressions. We can help you get news stories like this for your PR and marketing.

In this news segment, our client explained three decorating trends viewers could use to spruce up their homes in 2016. Our client shared insights and demonstrated her expertise. The segment showed that our client is an authority in her field.

Journalists and producers need to provide worthwhile content that holds an audience’s attention. When you obtain media coverage, you’ll have time and space to tell a complete story. You’ll be able to explain details that would not fit into an ad. You’ll be able to show audiences why they should contact you or buy your product.

And media coverage has prestige. When people see your company on the news, they know reporters and producers chose your story. It shows your company deserves public attention. It proves your business is worth noticing.

We make media coverage a practical option for promoting your company. With Pay Per Interview Publicity®, we charge per story we arrange, not per hour we spend. We work with reporters and producers to craft appealing story angles. It’s thrilling when a media contact loves my story idea. I love to hear a journalist say, “I love it, when can we get this set up?”

As you can tell, I’m passionate about my job. I enjoy the challenge and the creativity. And I know what media coverage can do for our clients’ businesses.

To discuss the media stories we could arrange for you, give me a call. You can reach me at 952-697-5240. Or complete our form below. I look forward already to speaking with you.

Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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