When you write a press release, you may feel as though you’re in a bubble. You’re so familiar with your product that it can be hard to tell if your writing will appeal to the media or your target audience. You may wonder what could make your writing more convincing. We are offering a free press release assessment to answer these questions. Our team, including Editorial Manager Robin Miller and Vice President of Media Production Heather Champine, will review your release and show you how to give it more spark.
For decades, Robin and Heather have crafted attention-getting press releases for our clients. They create beautifully written and emotionally appealing pieces.
Editorial Manager Robin Miller can give your document the professional style it needs to be accepted by the media. An International Association of Business Communicators and Mercury Award winner, she was associate publisher for a major trade magazine, and later managed the employee communications department for a multi-national Fortune 500 company prior to joining our team. Her strong background in nutrition and health sciences has also proven beneficial as she interprets clients’ scientific information for mainstream media. She’ll ensure your press release has the content and clarity that the media expect.
Vice President of Media Production Heather Champine has helped clients strategically promote products for more than 20 years. Heather is our consumer psychology expert. She works with clients to craft messages with strong emotional appeal. Her insights and creativity enable clients to capture their target audience’s attention. Whether she’s promoting medical technology or fashion trends, she understands consumers’ perspectives. Heather leads a team of publicists who secure national media exposure for our clients, so she knows what it takes to gain media attention. She’ll help you send a message that truly resonates with your audience.
Sometimes a few insights or a fresh angle can turn a press release into a story that the media is eager to share with their readers. For almost 30 years, we’ve helped clients tell their stories. And we’ll help you tell your story as well. Take advantage of this special no-cost offer to have experienced writing and marketing professionals improve your press release.
To get started, click this link and complete a short form. We’ll give you instructions for sending us your press release. Our team will review your press release for grammar, style, messaging, creativity and media appeal. We won’t rewrite your document for you, but we’ll give you suggestions that you can use to gain more media and consumer attention. Call Heather Champine at 952-697-5269 if you have any questions. Our calendars are filling up, so claim your space today.
