When clients decide to sign with us, they don’t just get a PR agency. They get the benefit of the media relationships we have developed over decades. Recently, working with a long-time contact at a business-to-business ingredients publication helped me deliver a client’s message to 22,900 industry readers. Our media connection resulted in this article about Fruit d’Or Nutraceutical’s new product, Oral Cran.
Oral Cran is a whole cranberry powder designed to support oral health. To raise awareness of this lesser-known cranberry benefit, I reached out to a NutraIngredients-USA.com writer with whom I have developed a good relationship. After reviewing the story idea and press release, we discussed building an article that would interest his business readers. We identified what’s new, examined supporting research and interviewed the client to collect more information. The result was a beautiful story about our client’s product in a new category of health benefits for cranberry. It felt great to be able to meet the needs of both our client and the writer.
A strong media contact can make all the difference in securing compelling publicity. Over the years, we have assembled our own proprietary database of media contacts. Our clients receive the benefits of these relationships. Consider the name of our agency: Media Relations, Inc. Our media relationships often lead to powerful publicity for our clients.
Experience how our connections can open doors for you. See your product featured in trade publications, news programs or magazine articles. Hear your product’s benefits explained in radio interviews. Call us at 952-697-5269 or complete our contact form. We look forward to combing through our media database to find the right connection for you.
