Think what it would feel like to see your product promoted on the news. That’s what happened for our client, Sambucol, when I arranged this publicity on News 12 New Jersey. In this health segment, an engaging guest expert explained to 180,000 viewers that Sambucol Black Elderberry Syrup may help support their immune systems. I arranged this convincing product promotion using the media savvy our hybrid agency has developed over decades.
We have highly successful strategies for arranging media coverage. We know that strong relationships and timeliness can work wonders. This television station has worked with us in the past. When I pitched a timely health topic to the producer, she wanted to book it right away. This news spot about foods that can boost the immune system aired during early February.
News coverage is highly credible, engaging product promotion. This enviable publicity is well worth the effort it takes to achieve. We have been in this business about 30 years, and we’ve created a proprietary database of media contacts. We’ve assembled our own guidelines for what makes a story compelling enough to be run by the media. We know what it takes to make a media-grade story.
Find out what it feels like to see your product praised in media coverage. We can put our expertise to work arranging publicity in television, radio, print or online stories. Let your customers and competitors learn about your product from media stories. Complete our contact form or call us at 952-697-5269.
