Just in time for this year’s cold and flu season, this Woman’s World article alerted more than 11 million readers to the effectiveness of our client’s immune-boosting product, and told them were to purchase it. After reading this national magazine, you can bet plenty of moms, tired of their kids bringing home more germs than homework, will be stocking up.
Earlier this year, audits by two different companies ranked Woman’s World as the number one selling title on newsstands. This national magazine is A-game media when you want to reach women within a specific demographic.
We call articles in respected publications such as this one, “buzz makers”. This one has all the elements of an article that will be torn from this magazine (or at least the page will be dog-eared), so that readers can be sure they’re buying the right brand-name product. It explains why people need it, how it works and the science that substantiates these claims.
I’ve been a publicist for many years. Creating a “buzz” is what I enjoy doing most.
