Having a great sales funnel and measurable conversion point, and being able to easily publish updates to your site is a must. But to understand what puts the power into PowerSites you have to understand syndication. These sites make your content portable. By portable I mean the content is fully separate from the design and can be re-posted in a completely different design or even a different platform. Look at this example: we published a story on our site about a new Web site launch through our site.
Here are 13 things that could happen with my content when I push publish:
- Post to my Web site
- Be sent to our Facebook Fan Page
- Linked in Twitter
- Retweeted by key staff
- Posted to Digg, Delicious and other social book marketing sites
- Sent to the search engines for indexing
- Posted on my personal Twitter and Facebook profiles
- Sent out in a email marketing letter to my prospect list.
- Published on our MarketSmart Connections Web sites, Twitter Feeds, and email lists
- Published on AllTop and other news aggregators
- Published to syndication relationships where they get ad revenue generated from traffic to my content on their site and you get the word out.
- Our Internal Yammer Account (for sales and support staff) to be shared with their prospects.
- Alerted on my cell phone
- What can you dream up?
This package was not developed from a technical perspective, though the options were pivotal to selecting the right tools. We brought together all our companies for this.
Media Relations, Inc.: A nationwide performance-based PR firm with a focus on using the PR promotional channels to sell product along with interviewing spokespeople for articles, press releases and other media.
Mid-America Events and Expos: Corporate Events and trade shows. Produces four major consumer shows annually in the Twin Cities as well as the Ms. Minnesota Senior Pageant.
Checkerboard Strategic Web Development – 15 years of building e-commerce and content management sites of all varieties. Focusing on Web and Social Media.
At Kocina Branding & Marketing Companies our staff, from publicists and reporters to developers and designers, attend our internal marketing classes and has been weaving key messages and calls to action into quality content for years.
Once you get a PowerSite and start publishing remember: In an environment where content is portable and encouraged to be used by other sites you have to understand your Positioning Statement and what action you want your prospects to take. Both need to be embedded into your content.
Benjamin Franklin said, “Either write something worth reading or do something worth writing.” For those businesses with the blessing of having both of those areas covered our Core pack provides you with the basic tools you will need to get started. With it you can choose to add features as necessary or see our Choice or Premium packs for integrated social media and email marketing.
