Nearly everyone gets writer’s block now and then. If you’re trying to keep your blog or website current, running out of things to say can be frustrating!
Consider doing a few “how to” posts. If you run a restaurant, give some tips for how to navigate your wine menu. If you sell goods, consider writing a “for best results” tips on one of your items.
If you sell services, write some “best practice” tips. What should people expect or demand when doing business with a company in your field or industry?
The resulting post will be both useful and interesting.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
