Often, to capture the media’s attention and get publicity placements, we call upon a client’s own experts and their reputation in the community.
The Kowalski family is passionately civic-minded, an attitude that permeates throughout the business. For the Kowalskis, building and sustaining the family business is all about good citizenship, value and strong harmonious relationships. This formula has given each of its markets strong neighborhood roots and the reputation for quality that we have used to capture the attention of Twin Cities television, print and radio reporters, resulting in a variety of media placements.
Kowalski’s strong community support, local experts on everything from barbeque tips and nutritional snacks to picnic safety, commitment to quality and value give us many business, seasonal and holiday story lines that appeal to the media’s audiences. These include recent TV placements on the KARE, KSTP and KMSP.
On the business side, the Minneapolis Star Tribune has covered stories featuring local products and companies that got their start at Kowalski’s including those now available on a broader scale such as Hope Butter and Curt’s Salsa. We also got Kowalski’s mentioned in the media when they opened their new wine shop in April 2010. That event was featured in the Star Tribune Taste Calendar.
Be sure to check out KARE 11’s Showcase Minnesota on Tuesday, July 6 when Kowalski’s Sue Moores will offer summer picnic safety tips.
www.kare11.com/news/newsatfour/newsatfour_article.aspx
