We’ve all heard the term “shop local”. This hair salon client has more than 3,500 locations across the U.S., and wants media coverage in multiple markets to connect viewers with their nearest location. This segment at WGHP reassured Greensboro, North Carolina moms that the local staff has strong expertise in children’s hair.
On-air demos, such as this one, really draw in the viewers (in this case, about 52,000 of them). We thoroughly prepped the client’s representative, so that she felt very comfortable in front of the TV cameras. Then we mapped out the segment so that it was thorough, informative and flowed easily. In about 3.5 minutes, she mentioned several products by name, demonstrated her proficiency in kids’ hair styles, and had enough time remaining to show the host how to handle a tough dilemma: removing chewing gum from hair.
Media segments like this one on WGHP need an experienced driver, and I have been taking the lead on this and similar projects for many years! Call us to learn more about our processes. Perhaps my next call to WGHP producers will be about your business.
Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says.
With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.”
Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds.
When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”
