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One charity to win an effective new website plus publicity to tell its story

by | Jun 6, 2014 | Company News

nonprofit rescue, web rescue, charity website contest, checkerboard

Media Relations and Checkerboard Strategic Web Development are collaborating to give one deserving nonprofit organization a high-functioning website that will make it more discoverable by search engines plus an impactful media support to draw attention to its cause. The Nonprofit Web Rescue package is valued at $15,000 to $20,000.

“As a company and as individuals, giving back comes naturally to us. Now we want to empower another business to strengthen its impact on a charity of its choice,” says Checkerboard President Jason Kocina, who explains that Checkerboard is an award-winning web development agency that specializes in highly functioning business websites.

“We want to know which nonprofits’ websites deserve a web rescue and why,” adds Kocina. “By helping the winning charity present itself more effectively, we can improve its ability to make a difference for its cause. The PR support will be provided by our sister company, Media Relations, which has more than 25 years of giving back and helping nonprofits reach their target audiences. We’ll capitalize on the synergies between our two agencies to elevate the winning charity to a whole new level.”

“Checkerboard Strategic Web Development has assisted me on multiple nonprofit website projects. I have also partnered with its sister company, Media Relations, on numerous public relations efforts for nonprofit organizations in our community. Checkerboard listened carefully to our needs on each project and designed effective websites that were easy to use and maintain, and remain key to our ongoing communication and engagement with supporters. Further, the professional and effective publicity garnered through Media Relations has resulted in a stronger public image and increased financial support. I wholeheartedly recommend Checkerboard Strategic Web Development and Media Relations to any nonprofit needing a revitalized website and strengthened visibility in the community!” Brian Numainville, PRC, principal, Retail Feedback Group

Alert everyone you know! Each time you cast a vote, you cast out a lifeline.

Business professionals can nominate their favorite charities between June 1 and July 14. Public voting to determine the top five will take place on Checkerboard’s website – www.Checkerboard.com – and its Facebook page between July 3 and July 28. The winner will be selected by Checkerboard from the top five.

Eligible charities must have held a tax-exempt 501(c)(3) status for a minimum of one year prior to the start of this contest.

The winning nonprofit organization will receive a rescue package valued at $15,000 to $20,000 that includes:
• A professionally designed, user-friendly website, built on WordPress, with intuitive navigation and layout, and faster loading times
• A content hub that is encourages interaction
• Improved search engine optimization so it shows up higher in the search engines
• Strong, clear content that matters to its audience
• Clean and interesting imagery
• Training plus a training manual to ensure that the new site can be kept fresh and updated
• A social media makeover including one month’s worth of relevant social media content
• $5,000 in publicity support to promote the charity and its newly designed site to its target audience, provided by Media Relations, Inc.

“I am excited to give back to a deserving charity by donating my skills,” comments Checkerboard Graphic Designer Evan Hanson. “This Nonprofit Web Rescue contest will help to save an organization from Internet obscurity so that it can get more volunteers, donations and participation, and ultimately can have a greater impact in its community.”

For complete contest rules and information, visit www.Checkerboard.com.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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