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Web marketing teaches millions and has the potential to reach more

by | May 21, 2014 | Placement Examples

We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world.

When one of our clients wanted to motivate people to restart their workout routines, I could picture MSN Healthy Living, a massive website devoted to health and fitness, running the story. I spoke with the site’s editors and we discussed the biggest frustration of going to the gym: Sometimes it feels like you’re not making any progress. I connected them with our client, who was quoted in the resulting article, describing how to make workouts more efficient. The story encouraged more than five million readers to resume their fitness routines.

If you’re interested in crafting a story with viral potential, give me a call: 952-697-5240

Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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