What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.”
Getting people to desire your product more than their money takes persuasion. We help our clients to accomplish this through media stories. We’ve spent the last 25-plus years using AIDA to create media magic. The media stories we’ve arranged for our clients have made more than a trillion impressions.
We think that warrants saying,
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
