I just want to say how lucky I am to work with a so many incredible people here at Kocina Marketing Companies. The economy has slowed some and companies are putting a hold on spending. It is even more important now to have the right people on the bus.
We have some pretty amazing people here. The slow economy has given us the opportunity to see what these people are actually capable of. Our core group has stepped up and really made things happen. Some of them are wearing hats that they have never worn before and doing a damn good job of it because we all love what we do. Our Vice President of Operations and Events just closed three large creative deals. Our Vice President of Media Production just brought in two new clients. The Director of our Health Division is finding and developing new opportunities for his clients to succeed. Our Editorial Manager is teaming with our Vice President of Operations to develop growth strategies in our expo and event production areas. Our Web Development team is being proactive in this down economy too — devising ways for our clients’ websites to become profit centers instead of just business costs. And our Human Resource Manager is not only using this time to train our staff on a new computer system, she is also developing ambitious initiatives for some of our newest marketing products.
Too many people are sitting down and saying, “It’s no use — the economy is bad.” This becomes their excuse for not trying. Our staff excels during times like this because we see every change as an opportunity.
Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues.
As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010).
A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture.
Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).
